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  1. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Will this present more opportunity for other analytics firms to enter China – the world’s biggest Internet population at more than 485 million users? SEM Tools to Target China She advised including smartphone search marketing in the online...

  2. Reputation Management: PR vs. Search vs. China’s Water Army

    This is one area where specialist firms in search or social media monitoring would go head to head with PR firms to compete for a slice of the market. As a brand marketer targeting China, it's easy to get local PR firms that hire the water army...

  3. Dana Todd and Sarah Holoubek on SEMPO at SES NY 2008

    Sara Holoubek is a free agent consultant, advising growth firms and investors in the interactive technology and advertising sector for the past 2 years. With more than 10 years of experience building brands online, Dana is considered an SEM pioneer.

  4. SEM Vendor Checklist

    In light of demand, good search marketing firms are rare, and finding a vendor perfectly suited to your needs requires legwork, research, and persistence. I suggest you research the questions raised yourself, or even hire a consultant to help you...

  5. SEMDirector Rebrands as Covario In Race for Interactive Advertising Platform

    Covario, along with a handful of leading search firms, offers a window into organic search performance too. For the search industry, it's a wakeup call that "SEM" as a specialized service faces increasing competition from interactive advertising.

  6. Win the Right Search Marketing Clients

    Now that you're back from the long, relaxing four-week holiday in the Caribbean that all new search marketing firms take before New Year's . Many new search marketing firms target start-ups and small businesses as their market segment of choice.