After all, we don’t want to be the next agency roasted for “condoning/supporting paid links, especially on link farms. Check out their organic search traffic, according to SEM Rush: All too often, the search engines will have a major algorithm...
Mengniu, a dairy giant in China, was exposed last October for paying $42,000 to a PR agency, which hired an online water army to smear its competitors’ on the country’s up and coming microblog that consumption of their products will lead to...
The new search engine is a joint venture between the state-owned mobile operator China Mobile and Xinhua news agency. Putting the mobile aspect aside, SEM practitioners I spoke to off the record are underwhelmed with yet another state-owned search...
SEM Agency Issues Panguso, a new search engine from state-owned Xinhua News Agency and China Mobile, has launched in China. Million views and counting for Super Bowl Ads on YouTube's Ad Blitz - AdWords Agency Blog
SEM Agency Issues Enterprise SEM SEO + SEM + SMO = ROI - ClickZ Engagement is a critical ingredient for seeing measurable results from Twitter on SEM initiatives. Here's a recap of this week's columns and news stories for the week of Jan.to Feb.as...
Launches Facebook-Exclusive Ad Agency - ClickZ Enterprise SEM Qualcomm Invests In Mobile Search Firm ChaCha - paidContent Search Engine Optimization International Search You're Not Alone - Search Engine Roundtable
DoubleClick Ad Planner Makes Regional Campaigns Easier - AdWords Agency Blog Federal Agency GSA Moving To Google Apps Agencywide - The Next Web How the Language of Search is Changing the Face of SEM by Paul Burani
Holiday Marketing Central by Google - AdWords Agency Blog SEM Basics Why You Should Change Your SEM Tactics for the Holidays by Kevin Gibbons Testing PPC Sitelinks with Some Surprising Results - SEM Booty Blog
Bits and bobs to keep up with search agency news: Magnetic, Kenshoo, WebVisible, Covario, BLiNQ, Ace Metrix and BrightRoll. BLiNQ Media, the social engagement advertising company, has acquired Charles Lumpkin + Partners, an SEM, mobile and social...
They switch SEO agency so often that their Web site never actually gets optimized -- all the work that's been done is lost when a new agency is brought in. The 'You're my Fifth Agency This Week' Client
He'll be joined by Lisa Myers, CEO and owner of SEO and social media agency Verve Search. Duncan Fisher is head of paid search with leading agency, Latitude. Tom is head of media with international agency, iCrossing.
I've talked to lots of companies about outsourcing portions of our agency workload throughout the years. There are right and wrong ways to hire an outside SEM firm. In most cases, and definitely with SEM, if it sounds too good to be true, it...
For some reason, I've been getting a lot of questions about how to handle an agency transition. In the traditional agency world, we used a sanitized form letter indicating dates and times for transition.
Commonly, when a company engages with a large agency for SEO, they wind up bringing in an SEO/SEM firm that can direct their efforts, typically with the SEO firm acting as a part of the agency. Typically, most large companies call their...
Julia Hyde of Creative Search Media reports, “If I was a prospect looking for an agency to represent my company, I'd throw my hands up in the air and make the decision to handle search marketing in house.
Keyword research should be an iterative process that is never solely dictated by the client or by the agency/SEM firm providing the consultation. Additionally, no matter how much an organization trusts an agency or consulting partner, the keyword...
Whether seeking employees in-house or for an agency, as offline channels continue to fold into the 'net at a dizzying pace, finding incredibly smart staffers to service growing task lists can be a problem in this competitive environment.
A request for information (RFI) document is usually sent by the client in order to obtain statistical information about your agency and its search disciplines. Though conveniently (and thankfully) similar to a traditional agency's process, here's...
In today's SEM Agency Issues column, "Step into the Ring for a SEM Pitch," William Flaiz takes you inside the pitching process, where it takes a shrewd intellect and steady hand to deliver the knockout pitch that makes the client wonder how they...
As a co-founder of SiteLab International, a full-service interactive agency, Dana's extensive knowledge of search engine marketing has helped grow the company into a top U.S.interactive agency. With more than 10 years of experience building brands...
