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  1. Reputation Management: PR vs. Search vs. China’s Water Army

    Mengniu, a dairy giant in China, was exposed last October for paying $42,000 to a PR agency, which hired an online water army to smear its competitors’ on the country’s up and coming microblog that consumption of their products will lead to...

  2. What Should You Do When You Get Canned?

    For some reason, I've been getting a lot of questions about how to handle an agency transition. In the traditional agency world, we used a sanitized form letter indicating dates and times for transition.

  3. Spending in a Tough Market

    Commonly, when a company engages with a large agency for SEO, they wind up bringing in an SEO/SEM firm that can direct their efforts, typically with the SEO firm acting as a part of the agency. Typically, most large companies call their...

  4. SEO Basics: Effective Iterative Keyword Research

    Keyword research should be an iterative process that is never solely dictated by the client or by the agency/SEM firm providing the consultation. Additionally, no matter how much an organization trusts an agency or consulting partner, the keyword...

  5. Step into the Ring for a SEM Pitch

    A request for information (RFI) document is usually sent by the client in order to obtain statistical information about your agency and its search disciplines. Though conveniently (and thankfully) similar to a traditional agency's process, here's...

  6. SEW Experts: Step into the Ring for a SEM Pitch

    In today's SEM Agency Issues column, "Step into the Ring for a SEM Pitch," William Flaiz takes you inside the pitching process, where it takes a shrewd intellect and steady hand to deliver the knockout pitch that makes the client wonder how they...

  7. Dana Todd and Sarah Holoubek on SEMPO at SES NY 2008

    As a co-founder of SiteLab International, a full-service interactive agency, Dana's extensive knowledge of search engine marketing has helped grow the company into a top U.S.interactive agency. With more than 10 years of experience building brands...