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  1. What Should You Do When You Get Canned?

    The Internet and SEM world have afforded many opportunities for professionals in a non-traditional career progression. There are some basic rules of engagement that advertisers, agencies, and other professional services partners tell me just aren't...

  2. Build Your SEM Network -- Get LinkedIn

    In response to my column on SEM career development, several readers asked what they could do to get a job or enhance their career as a search professional. Because LinkedIn is primarily a professional site, the answers and conversations are mature...

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  3. Where's The ROI?

    Get some help from a reputable SEM firm, test the waters, and learn how to use the analytics program best suited to your needs and business. Just like the car repair industry has good guys and bad guys, so does SEM.

  4. What You Need to Know Before Committing to SEO

    As much as the SEM industry is responsible for creating some bad experiences (such as clueless people calling themselves "SEOs"), the prospect that sets the table with this "urgent" SEO inquiry is an active participant in developing of a poorly...

  5. Dana Todd and Sarah Holoubek on SEMPO at SES NY 2008

    With more than 10 years of experience building brands online, Dana is considered an SEM pioneer. The Search Engine Marketing Professional Organization (SEMPO) released these findings of the latest survey at SES NY and Dana and Sara presented the...

  6. Finding Recession-Proof SEM Jobs

    Today, the new Search Engine Watch Job Board lists positions like Search Engine Marketing Senior Associate and Director, Search Engine Marketing (SEM) in New York, New York. There are many options for a marketer interested in getting some SEM...