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  1. Facebook Offers Rolls Out to Local U.S. Businesses

    A Facebook rep said any U.S.business on Facebook could now run an Offer free of charge on the self-service platform. Businesses have to pay to create greater distribution via Facebook Marketplace Ads or Sponsored Stories, according to the Menlo...

  2. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    Your friends who don’t live in your industry will be able to write many more ads than you can, with a lot fewer self-imposed mental limitations. When we draw upon these wells in the service of our prospects, marketing can be a magical thing.

  3. Twitter Finally Tests Self-Serve Advertising Platform

    Earlier [in November], Twitter began testing self-service advertising with a handful of existing advertisers," a spokesperson for the San Francisco-based Internet firm wrote in an e-mailed statement. Fourteen months after CEO Dick Costolo...

  4. Second Life Tinfoil Hat Theory, Part 4: Who Do You Want to be Today?

    Some folks use that very ability as their own personal form of self expression, or therapy, or entertainment. As I mentioned last week, the ability to link microgames within the Second Life environment to a larger audience via Facebook was hampered...

  5. Seeing New Products and Services in the Expo Hall at SES New York 2010

    She was promoting Facebook's new self-service ad unit. Targeted advertising using Facebook self-service ad unit at SES New York 2010 Finally, Devesh Dodeja of Techndu.com, discussed Techndu's offerings as a search engine optimization firm based in...

  6. Social Media Madness - The Final Four

    It's the self-professed water cooler, allowing employees to update other employees about articles and events (free bagels in kitchen), which is much more efficient and effective than e-mail. Twitter is a social networking and micro-blogging service...

  7. Q Interactive Launches Display Ad Network with Predictive Behavioral Targeting

    The service is powered by Q Interactive's proprietary targeting technology, the TrueConversion Engine, and uses a combination of offline data and online self-reported geo-demographic, behavioral and transaction-based data to predict which...

  8. Convincing the Executive Team to Invest in SEO

    Most consultants will teach you everything you need to know to be self-sufficient. Another approach would be to bring in a full-service SEO firm to handle everything for you. This refrain comes from large corporations that often spend millions of...

  9. SEM Vendor Checklist

    Common disasters include set-it-and-forget-it pay-per-click (PPC) campaigns that suddenly blow through obscene amounts of Content Match cash, organic prominence destroyed by Universal Search, PageRank decimated by obsolete link-farm schemes...