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  1. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    We're a small company that hired an SEO firm that we thought was legit, but destroyed our rankings w/ spam backlinks. Unfortunately, until this happens, bad SEO practitioners will continue to get websites kicked out of the search results because...

  2. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    Or perhaps Rap Genius simply has less visibility in the search results for certain song lyric queries they ranked highly for before getting burned by their poor SEO decisions. It is also worth noting that Rap Genius, while they were cleaning up...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  4. Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices

    Search engine optimization company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", has found itself on the receiving end of a RICO lawsuit for providing SEO services that...

  5. How to Deal With Search Marketing Burnout

    For example, moving from paid search to SEO, from SEO to social media management, or from social media to content marketing or writing would all be easy transitions that lead to new challenges. I personally moved from paid search to SEO and content...

  6. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    SEO professionals, reputation management firms, or anyone who has any experience in how Ripoff Report works, knows how hard it is to prevent bad reviews on Ripoff Report from showing up on Google. To make matters worse, the removal efforts aren't...