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  1. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    SEM Tools to Target China While the global search alliance between Yahoo and Microsoft has completed in the U.S.and Canada, the transition is slowly making its way to Asia. Yahoo’s organic search results are scheduled to transition to Microsoft...

  2. Reputation Management: PR vs. Search vs. China’s Water Army

    In the search world, this is done in more subtle ways through buying competitors keywords or taking advantage of a competitor’s PR crisis to run SEM campaigns in your favor. Early this month, Omnicom Group’s PR firm Fleishman-Hillard unveiled its...