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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Failing to use these targeting options or some combination thereof pretty much guarantees a failed campaign, rife with wasted clicks and lost budget. That’s a fact, just as much as failure to put together a good campaign on any platform almost...

  2. AdGooroo Founder Authors Search Advertising Book

    In the book, Stokes walks through the basics of setting up a PPC campaign and uses graphs and case studies to demonstrate successful marketing strategies. This doesn't have to be the case, and the book provides the majority of search marketers with...

  3. State of the Search Marketing Industry 2004

    The SEM agencies that have built their own bid management and campaign tracking tools, and that use extensive data to create campaign strategy, are typically able to generate better results for their advertisers," said Jupiter Research Associate...

  4. Connecting with Customers through Search Market Research

    A longer version of this story for Search Engine Watch members goes into more detail about the process of search market research, presenting the findings of case studies and providing specific, actionable tips and tools for effective data mining...

  5. Outsourcing Search Engine Marketing

    Their studies also show that 80 percent of companies that outsourced are satisfied with the performance of their campaign (compared to just 58 percent for those that handle SEM in-house). The combination of expanding campaigns and the desire to...