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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and content – as we are all marketers. Search, social, content, and digital marketers probably agree it's an exciting time in...

  2. Responsive Design vs. Task-Oriented UX Design

    Consequently, when they ask a design firm to build a responsive website, they end up with what they asked for, but not what they really need. An emergency reservation task is more location and time dependent than a laptop or tablet hotel search...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    No one knows Google's search algorithm for sure, except for a privileged few at Google Headquarters. The move to secure search by Google has taken key organic keyword data away. By monitoring (her own) forums, Smarty created a free service that has...

  4. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    In such a competitive web space, lyric sites do whatever they can to gain an edge in the search rankings. We'd love for Google to take a closer look at the whole lyrics search landscape and see whether it can make changes that would improve lyric...