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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  4. EU Commissioner Hints at YouTube Probe After Google Investigation

    The Google investigation has been going on since 2011, with the European Commission (EC) rejecting multiple proposals for search concessions from Google. The use of Google's dominant position in search to push other services – eg Google+ and...

  5. Google Begins Removing Search Results to Comply With 'Right to be Forgotten'

    Google has started removing search results, following the European Court of Justice landmark "right to be forgotten" ruling in May. Google doesn't sound too pleased about this, and hasn't revealed any further details about the process, which means...