Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Audience research involves gathering and analyzing qualitative and quantitative...
Coca-Cola (I hear they put a penny or two into market research) is a great example. When referencing Coca-Cola above I listed some of their taglines but one has to know that the selection didn't involve the owner of Coke sitting down, thinking of...
Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian and the Daily Telegraph. Sadly not everyone will get exactly what they wanted for Christmas and so Boxing Day and...
Despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market,” said Alex Banks, comScore managing director for Brazil “That has all changed in the past year, during which the site has tripled in audience...
It will examine new research published by Linkdex, which finds that rankings change significantly based on the locations where the searches are made. The research found that 69 percent of the time, if you rank in the top 30 for a keyword in one...
Facebook has announced a new partnership with market analytics firm Datalogix, designed to measure how often Facebook's 1 billion users see a product advertised on the social site, then complete the purchase in a real-world retail store.
Advertisers must understand consumer motivations and intent related to each specific vertical market they are searching within before deciding how and where to best engage them in mobile. For mobile marketers evaluating their ad placement options...
Through link building research (finding new opportunities and by analyzing competitors) they can provide PR teams with new places online to submit news, stories, opinions, and industry insights. SEO pros can also identify types of stories that...
Research today says that desktops are mostly used between 9 a.m.to 5 p.m. In a more mature market, tools will be made available to the masses, but that's not where we are today. A new study by New York search retargeting firm Magnetic shows that...
Basically, an Avatar is a fictional person who represents a customer type, or niche, in your market. If you don’t already understand the people in this market, spend some time surfing the websites where they hang out.
The past two years of Twitter data has been archived and is now available for firms wanting to analyse tweets to identify trends in market sentiment or plan marketing campaigns. Library of Congress, but the tweets can only be accessed after a six...
My main reason for attending the conference was in running an expert clinic for SEO PR Training and in those clinics spoke to affiliate website owners keen to discuss creative ideas to differentiate and market the unique stories these businesses had.
Social networking (90 percent) is the dominant platform where Malaysians connect and communicate and it has increased by 29 percent since 2010, based on results in conjunction with research firm Synovate.
One successful link building strategy is to start a market research firm for your specific industry. Market research requires resources that can be quite expensive and extensive when only used once. Market Research Firms
Well-known research firm comScore publish search engine market shares in their press releases. There are of course plenty of other sites analysing search engine and browser market shares – including those I mentioned in an earlier article “How to...
Research firm IDC predicts that spending on these applications will rise to $630 million in 2011, up from $370 million in 2009. Another factor that has helped social cross the chasm to the mainstream market is how trusted brands are giving this new...
Its market share by search queries rose 6.5 percent to more than 83 percent in Q4 2010 compared to the previous year while Google slid more than 11 percent in the latest report by China research firm iResearch.
Forrester Research Publishes 1st Report On Enterprise SEO Automation Tools - Search Engine Land Research Tools for Social Media Strategies - ClickZ Android Market Now Offers E-Books, Next Could be Music And Movies - SlashGear
Twitter is rapidly gaining popularity in Japan, but local Japanese sites like Mixi and Gree still maintain dominance over the social media market, according to online statistics firm Socialbakers. Even though we see these giants of social...
People who use Google spend more time looking at the top three paid ads above the organic results than Bing users, according to the results of a new eye-tracking study from research firm User Centric.
