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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    According to Adobe's research, 76 percent of marketers agreed they needed to be more data focused, yet 49 percent said they trusted their "gut" to guide decisions on marketing budgets. Forty percent of marketers say they want to reinvent themselves...

  2. Social Advertising Revenues Forecast to Grow 31% in 2014

    Marketing research firm eMarketer recently published revenue number for 2012 and 2013 while offering projections for 2014 and 2015. As companies continue to invest their marketing dollars in the social media space, they will need to be able to...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Research Content, Resource, Product and that's not even counting the individual links and shares to each separate page hosting a single comic strip. By monitoring (her own) forums, Smarty created a free service that has built substantial authority...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. Take off the masks and you might find a traditional public relations...

  5. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Then, refine your research to find where your brand’s users are. A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The...

  6. How to Make Your Keywords Fit Your Marketing Messaging

    This was further validated by our market research when we found more C-level marketers use agency over company or firm, and those are the people we are trying to reach. Market Research The first place to start in doing keyword research is with your...

  7. 3 Keys to Activating an Audience with Smarter Content

    Audience research involves gathering and analyzing qualitative and quantitative data to build a "data dossier" on your target audience. Essentially, you're looking to create one or more data-driven personae based on first-party data from customers...

  8. Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

    Research for the study was done by Qualtrics and Research Now. A recent study from enterprise data and analysis firm Qualtrics surveyed 1,100 consumers to find out how they choose to shop during the busiest shopping time of the year.