Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Audience research involves gathering and analyzing qualitative and quantitative...
LinkedIn says that this group is active on social media and could prove a key market for financial institutions. According to the research, financial institutions must tailor their social networking campaigns differently for each group.
Native social formats, including video and mobile-social advertising will be the principal market growth drivers. BIA/Kelsey helps clients by offering consulting, valuation, research, and forecasting services.
Coca-Cola (I hear they put a penny or two into market research) is a great example. If you're an SEO firm you have the benefit of an outside perspective, but my motivations and the way I search are different than most, so I know I can't always...
Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian and the Daily Telegraph. A lot of dissatisfied people looked up the words "returns policy" in association with Apple...
Despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market,” said Alex Banks, comScore managing director for Brazil “That has all changed in the past year, during which the site has tripled in audience...
IOS has overtaken Android in the U.S.according to research firm Kantar Worldpanel Comtech. Unsurprisingly, the research firm reported that Apple's growth is thanks to bumper sales of the iPhone 5, which was released near the end of September.
Research firm IDC said that the Google mobile OS is the first to surpass 100 million quarterly shipments in a single quarter. The platform powered some 136 million handsets, giving Android a 75 percent market share of all shipments.
It will examine new research published by Linkdex, which finds that rankings change significantly based on the locations where the searches are made. The research found that 69 percent of the time, if you rank in the top 30 for a keyword in one...
Facebook has announced a new partnership with market analytics firm Datalogix, designed to measure how often Facebook's 1 billion users see a product advertised on the social site, then complete the purchase in a real-world retail store.
Advertisers must understand consumer motivations and intent related to each specific vertical market they are searching within before deciding how and where to best engage them in mobile. For mobile marketers evaluating their ad placement options...
Through link building research (finding new opportunities and by analyzing competitors) they can provide PR teams with new places online to submit news, stories, opinions, and industry insights. SEO pros can also identify types of stories that...
Research today says that desktops are mostly used between 9 a.m.to 5 p.m. In a more mature market, tools will be made available to the masses, but that's not where we are today. A new study by New York search retargeting firm Magnetic shows that...
The lion's share of that will come from national advertising spends, according to the research firm; however, local's share will increase from approximately 22 percent in 2011 to more than 32 percent in 2016.
Mike Fauscette, an analyst at research firm IDC, has an even bolder prediction: In three to five years, he suggests, 10 percent to 15 percent of total consumer spending in developed countries may go through sites such as Facebook.
If you don’t already understand the people in this market, spend some time surfing the websites where they hang out. Basically, an Avatar is a fictional person who represents a customer type, or niche, in your market.
While the figures are good news for Microsoft, the firm is still under threat in the market with Chrome passing IE usage on a single day during March, for the first time in its history, according to StatCounter.
While the figures are good news for Microsoft, the firm is still under threat in the market with Chrome passing IE usage on a single day during March, for the first time in its history, according to StatCounter.
The firm pointed out that its recently announced Bouncer service also scans the Android Market in an attempt to detect and remove malicious apps. We've always had policies in place to remove any apps on Android Market that improperly access your data.
The past two years of Twitter data has been archived and is now available for firms wanting to analyse tweets to identify trends in market sentiment or plan marketing campaigns. Library of Congress, but the tweets can only be accessed after a six...
