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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either positively or negatively. One brand that won Beal over personally was Mattress Firm, when he was looking...

  2. Responsive Design vs. Task-Oriented UX Design

    Users perform richer, complex reservation research tasks at a desktop, such as switching between looking up restaurants, entertainment venues, area maps, transportation options, etc. Making a reservation on the tablet is rather easy if the users...

  3. Social Advertising Revenues Forecast to Grow 31% in 2014

    Marketing research firm eMarketer recently published revenue number for 2012 and 2013 while offering projections for 2014 and 2015. With many social networks maturing over the past two years and investing in advertising platforms, it's only natural...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Research Content, Resource, Product and that's not even counting the individual links and shares to each separate page hosting a single comic strip. By monitoring (her own) forums, Smarty created a free service that has built substantial authority...

  5. Google Buys Company That Designs Robots for Military

    Boston Dynamics develops hardware for clients including the Defense Advanced Research Projects Agency (DARPA) in the U.S.creating strikingly animal-like machines such as Big Dog, Cheetah, and Atlas, which are able to cross rough terrain and run at...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. Take off the masks and you might find a traditional public relations...

  7. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Then, refine your research to find where your brand’s users are. A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The...

  8. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile revenues in 2012. Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record...

  9. 3 Keys to Activating an Audience with Smarter Content

    Audience research involves gathering and analyzing qualitative and quantitative data to build a "data dossier" on your target audience. Essentially, you're looking to create one or more data-driven personae based on first-party data from customers...