Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link building, keyword research, and optimization. Keep reading for all the information you'll need to make that decision, plus...
Audience research involves gathering and analyzing qualitative and quantitative data to build a "data dossier" on your target audience. Essentially, you're looking to create one or more data-driven personae based on first-party data from customers...
The side-by-side comparison, pitting Bing results verses Google results, was the spawn of a survey conducted by a third-party research firm. As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I-70...
According to the research, financial institutions must tailor their social networking campaigns differently for each group. The firm's study reported that one out of every two surveyed use social media to connect with other professionals.
BIA/Kelsey helps clients by offering consulting, valuation, research, and forecasting services. It is part of the firm's biannual Local Media Forecast. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent...
Research the agencies or companies you would like to work for, find out who runs the relevant department, and contact them personally. Never ever give your boss an ultimatum over pay, even if you have a firm offer elsewhere: it is the best way to...
Coca-Cola (I hear they put a penny or two into market research) is a great example. If you're an SEO firm you have the benefit of an outside perspective, but my motivations and the way I search are different than most, so I know I can't always...
Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian and the Daily Telegraph. A lot of dissatisfied people looked up the words "returns policy" in association with Apple...
Miranda Miller wrote about How Google Rakes In Over $100 Million in Search Advertising Daily, based on research from Larry Kim of WordStream. Another PR professional is Ken Deutsch, EVP of JPA, a healthcare communications firm and a seasoned...
The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools,” said Senior Research Specialist and report co-author Mary Madden.
Public Interest Research Group (PIRG) Dan Smith in a statement on corporate tax dodging. The techniques involve sending profits through an Irish subsidiary to a Dutch firm which sends the revenue to another Irish firm headquartered in a tax haven...
A new study from IDG Research Services has found that 95 percent of technology consumers use at least one type of social media. This research is a wakeup call for marketers," said president of IDG Global Solutions Matthew Yorke.
The firm's research found that phones sell the best on Thursdays and Fridays. Google's research discovered that users tend to do general product searches in the week during launch. Video is also becoming a key research tool for consumers shopping...
Would the IT guy know how to conduct meaningful keyword research or a competitive analysis, much less understand how to properly construct an information architecture or best utilize social channels towards SEO goals?
IOS has overtaken Android in the U.S.according to research firm Kantar Worldpanel Comtech. Unsurprisingly, the research firm reported that Apple's growth is thanks to bumper sales of the iPhone 5, which was released near the end of September.
Research for the study was done by Qualtrics and Research Now. A recent study from enterprise data and analysis firm Qualtrics surveyed 1,100 consumers to find out how they choose to shop during the busiest shopping time of the year.
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. The research found that 27 percent of firms surveyed said their broadcast budget was reduced to fund online ad...
Nielsen's data was then combined with another research paper from the firm called the Smartphone Analytics Panel study. According to a recent study co-sponsored by xAd and Telmetrics, 49 percent of mobile auto searchers even end up making a...
That’s not to say they’re the only ones doing this; Forrester Research promoted a tweet about an upcoming webinar during an event I was at last week, in which they targeted the hashtag. Promoting Tweets Around Event Hashtags: A Lesson in Relevance...
Keyword Research Another great source for keyword research is your existing paid search campaigns. OK, so the keyword research is done, but we're not quite ready for the graphic designer yet. Once you’ve moved past the selection of your platform...
