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  1. State of the Search Marketing Industry 2004

    The SEM agencies that have built their own bid management and campaign tracking tools, and that use extensive data to create campaign strategy, are typically able to generate better results for their advertisers," said Jupiter Research Associate...

  2. Outsourcing Search Engine Marketing

    Their studies also show that 80 percent of companies that outsourced are satisfied with the performance of their campaign (compared to just 58 percent for those that handle SEM in-house). Many large marketers (68 percent) are now tracking the...