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  1. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    SEM Tools to Target China Social networking (90 percent) is the dominant platform where Malaysians connect and communicate and it has increased by 29 percent since 2010, based on results in conjunction with research firm Synovate.

  2. Reputation Management: PR vs. Search vs. China’s Water Army

    In the search world, this is done in more subtle ways through buying competitors keywords or taking advantage of a competitor’s PR crisis to run SEM campaigns in your favor. Early this month, Omnicom Group’s PR firm Fleishman-Hillard unveiled its...