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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. Take off the masks and you might find a traditional public relations...

  2. Build Your SEM Network -- Get LinkedIn

    For example, Chad M.s answers post is being used to research education, asking "How has your formal education prepared you to be a more successful small business owner or entrepreneur? The only major search marketing conference and expo in the...

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  3. SEO Link Building Fundamentals

    Creative link research can provide you with some real advantages. Not only will you walk away with the knowledge and skills to be a successful search engine marketer, you'll also jumpstart your career and enhance your professional know-how.

  4. SEO Competitive Analysis

    These include things like solid keyword research, a competitive analysis, a site structure analysis and analytics reports that "mean something" (making sure that analytics programs are set up properly and tracking what matters).

  5. Finding Recession-Proof SEM Jobs

    Feldstein, a professor of economics at Harvard University, is president of the National Bureau of Economic Research, the group that's considered the official word on economic cycles. That's why his company announced at last month's SMX West that it...

  6. In-House Vs. Outsourced: What Is the Best Solution?

    Right at the end of the question and answer section of the SES panel, which many people may have missed, there was a short argument about the ability of doing keyword research, and whether this is a task better outsourced or done in-house.