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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Target one company or geographic area per campaign. So why did the BBC think setting up a scattergun advertising campaign of their own would prove anything? Failing to use these targeting options or some combination thereof pretty much guarantees a...

  2. AdGooroo Founder Authors Search Advertising Book

    In the book, Stokes walks through the basics of setting up a PPC campaign and uses graphs and case studies to demonstrate successful marketing strategies. This doesn't have to be the case, and the book provides the majority of search marketers with...

  3. State of the Search Marketing Industry 2004

    The SEM agencies that have built their own bid management and campaign tracking tools, and that use extensive data to create campaign strategy, are typically able to generate better results for their advertisers," said Jupiter Research Associate...

  4. Connecting with Customers through Search Market Research

    Both Belanger and Klimstra argue that a campaign's greatest failures can provide the most intriguing - and possibly profitable - data. Marketers rely on conversion metrics to determine a campaign's effectiveness.