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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Failing to use these targeting options or some combination thereof pretty much guarantees a failed campaign, rife with wasted clicks and lost budget. That’s a fact, just as much as failure to put together a good campaign on any platform almost...

  2. Online Reputation Management Case Studies: BP Oil Spill, Toyota Recall, and Goldman Sachs Fraud Charges

    As Dana Bash of CNN has reported, "For new ad campaign, BP looks outside Madison Avenue. The team behind BP's $50 million ad campaign is Purple Strategies, helmed by Democratic political consultant Steve McMahon and Republican political consultant...

  3. AdGooroo Founder Authors Search Advertising Book

    In the book, Stokes walks through the basics of setting up a PPC campaign and uses graphs and case studies to demonstrate successful marketing strategies. This doesn't have to be the case, and the book provides the majority of search marketers with...

  4. State of the Search Marketing Industry 2004

    The SEM agencies that have built their own bid management and campaign tracking tools, and that use extensive data to create campaign strategy, are typically able to generate better results for their advertisers," said Jupiter Research Associate...

  5. Connecting with Customers through Search Market Research

    If a campaign is not performing adequately, marketers typically discontinue terms without reviewing the data first. If a keyphrase or campaign is not performing up to par, Belanger recommends that marketers mine those lost sales for additional...