Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth.
BIA/Kelsey's Leading in Local Conference in Boston this week spotlighted Google's Enhanced Campaigns among many themes. Though a more SMB-rich marketplace serves Google, it doesn't necessarily preclude the program's merits, argued Shuki Levahi, CEO...
Mobile local ad revenue in the U.S.will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. BIA/Kelsey projects that mobile will account for over three percent of local ad revenues by 2016.
According to Foursquare, brands including Hanalyst for local media research firm BIA/Kelsey, said the dashboard's evolution will continue to give Foursquare a leg up on competition from Twitter and Google AdWords.
Social media advertising revenues in the United States will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. BIA/Kelsey defines social media advertising as money spent on advertising formats across social...
In August 2011, BIA/ Kelsey said By 2015, SMBs will allocate 70 percent of their marketing budgets to digital/online media, including customer retention business solutions. Yahoo also gets a lead generation fee for every customer it refers to email...
Disclosure: The author is an analyst for research firm BIA/Kelsey but has no connection with any other company mentioned in this article. Before I get into those details, BIA/Kelsey recently released a forecast on this space (disclosure: authored...
Mobile + Email: WHERE Ties up With Constant Contact - BIA/Kelsey Tallwave, a venture accelerator firm that develops "go to market" strategies for digital marketing product companies, announced its first portfolio company, SyCara, a developer of...
Yellow Pages is set to benefit from the global growth of digital offerings and will derive 39% of its revenues from "video, SEM/SEO, mobile, social and reputation management" by 2014, according to a study by research firm BIA/Kelsey.
