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  1. 3 Keys to Activating an Audience with Smarter Content

    Once content marketers have a firm understanding of your target audience and technology in place to measure against it, the challenge is to figure out what kinds of content to create or curate to reach that audience on recurring and engaging basis...

  2. Bing It On Challenge Goes Directly to Google ... Kansas

    The side-by-side comparison, pitting Bing results verses Google results, was the spawn of a survey conducted by a third-party research firm. As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I-70...

  3. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    It is part of the firm's biannual Local Media Forecast. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. The jump would represent a growth rate of over 18 percent over the next five...