I’ll be joined by Fionn Downhill, VP of Strategy for SyCara, Todd Friesen, Director of SEO at Performics, and David Naylor, SEO at Bronco. I wrote last month about my love/hate relationship with search engine optimization.
Also earning a spot on the SEM Top 10 list is Fionn Downhill, the well-respected CEO and President of Elixir Interactive. Fionn Downhill Dances to the Beat of Viral Marketing The Boston Globe has just published it's list of "The 25 most stylish...
SyCara is the brainchild of former SEMPO board member Fionn Downhill's company Elixir Interactive, which specializes in reputation management. Downhill began developing SyCara's SEO platform two years ago when she and her agency team at Elixir...
What is unusual is that the interactive marketing agency, which provides online reputation management and search engine optimization services, and it's well-respected CEO and President, Fionn Downhill, are the targets of a mean-spirited and...
Kennedy, the Founder & MP of Beyond Ink and the FP & CMO of Joblr.net, interviewed Fionn Downhill, the CEO and President of Elixir Interactive, about the problems created because many of today's college marketing courses still omit search...
Following the session, Kennedy interviewed one of the speakers, Fionn Downhill, the CEO and President of Elixir Interactive. Downhill said its important to understand the distinction between the way search marketers talk about marketing and search...
Fionn Downhill, CEO of Elixir Interactive, interviewed Tim Kendall, Facebook Director of Monetization at SES New York, 2009. As Mike Grehan would say, it appears that Downhill was having intermittent problems with her microphone, because she seems...
Last month at Search Engine Strategies San Jose, I was part of a panel of speakers covering viral link building with Jennifer Laycock, Chris Winfield, Fionn Downhill, and Andrew Goodman. Downhill used the example of being interviewed by the...
Over the past few months we've talked about how to build and grow your SEM business. I've looked at setting up your SEM, finding clients, marketing your agency, selling your services, recruiting the right people, and training your staff.
Because we work in a relatively new industry, until recently there were few formal platforms available to learn SEM skills . Most people were self-taught by working in the trenches, reading forums, attending conferences, and interacting with their...
In today's Business of Search column, "Training Your Search Marketing Employees - Part 2," Fionn Downhill notes that because they're skilled in relation to their job, the priority is to train them to flourish in the agency.
Your employees are the most important asset of your business. Last time, I covered how to recruit and find staff for your agency. Once you've hired those new employees, you'll now need a plan to train them.
In today's Business of Search column, "Training Your Search Marketing Employees - Part 1," Fionn Downhill outlines some of her training methods for new search agency employees. Your employees are the most important asset of your business.
Based on the response to SEW Experts columnists Ron Jones (SEM.edu), Fionn Downhill, and William Flaiz, we know better. Here's the best example of misleading statistics we've seen, outside of the ads skewering the mythical Cable Corp: "DirecTV...
In my last column I looked at beginning the hiring process for your SEM agency. Specifically, I explored how to evaluate whether you need to hire, and also how to determine the types of hires you'll need to make your business a success.
The success of your search marketing business depends on the quality of the staff you hire. Getting the right people will largely depend on how you go about the recruitment process. If you've been a one-man operation until now, hiring your first...
In today's Business of Search column, "Recruiting the Right People for Your SEM Business - Part 1," Fionn Downhill warns that the success of your search marketing business depends on the quality of the staff you hire.
There are many challenges involved in selling search marketing services, including the different types of prospects, how to thrive in a competitive marketplace, and whether you should hire a sales professional.
In today's Business of Search column, "Sales and Your Search Marketing Agency - Part 2," Fionn Downhill looks at these issues, including the pros and cons of performance-based relationships. A typical search marketing sales plan differs from other...
Elixir Systems CEO Fionn Downhill said a reputation management campaign can range from six to 12 months, depending on the complexity of the assignment and amount of negative content it's trying to suppress.
