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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    All the data at your fingertips can be a distraction at times. Last month I posted an article that looked at the relationship between click-through rates and average position. The data showed the high correlation between a top positions and having...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The fact is, reinvention is at our fingertips, but sometimes seems slightly out of reach. Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today at the Adobe...

  3. 11 Must-Measure KPIs for Content Marketing Success

    We have copious amounts of data at our fingertips, so the only reason content marketing as a channel should be a black hole is if you simply don't know how to structure that data correctly. However, the reality with content marketing that most...

  4. How to Build an Analytics Package to Measure Off-Site Content Distribution

    But all the information you need is at your fingertips if you are inventive. Marketers and advertisers have been spoiled in the cloud-based world we now call home. Data is seemingly ever present and infinitely divisible into segments that allow for...

  5. Dialing Into Success with Google AdWords Call Tracking

    The implementation is beyond easy and the reporting is at your fingertips. With the massive growth in mobile advertising, the likelihood of your ads generating phone call activity is even greater. The need to track calls is great, but it can be...

  6. Top 10 Web Analytics Segmentation Tips

    With so much raw data at our fingertips, many web analysts look to social media, analytics experts and peer discussion to determine what data can be compiled into meaningful information. Mastery of the art and science of web analytics doesn’t rely...