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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Marketers can't just keep their fingers crossed and hope something gains traction and visibility. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  2. What Does Google's Link Schemes Update Mean for Guest Posting?

    We don't need to have a meltdown, we don't need to point fingers and we don't need to ignore the update. They actually mention guest posts now and the Internet is pointing fingers and going crazy. Digital marketers live and die by Google's link...

  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    During a tour of the new lab last week, Cat Jones, Unruly's Director of Product Innovation, said, "Video is the world's fastest-growing ad format in terms of ad spend, so it's really important that brands have their fingers on the pulse and...

  4. Search Marketing & the Fine Art of Nexting

    With a video or photos of women taking martial arts classes, or throwing an attacker, or sticking their fingers into some bad guy’s eyes or throat. In “Stumbling on Happiness”, Daniel Gilbert talks a lot about the concept of “nexting.