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  1. The Difference Between App to App and Web to App Advertising

    The main difference between app-to-app and web-to-app install attribution is that you can only do Fingerprint Matching with iOS. This always on phenomenon presents a perfect opportunity for advertisers to drive meaningful engagement where messages...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    The act of generating fingerprints for each document may be effected by (i) extracting parts (e.g.words) from the documents, (ii) hashing each of the extracted parts to determine which of a predetermined number of lists is to be populated with a...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Fingerprinting technologies anonymously match a combination of attributes to a device to arrive at a high statistical probability that two events with a similar fingerprint are from the same device. However, you can see a high percentage of...

  4. WordPress and Unicorns (Or: Why I Actually Love WordPress)

    Did you know Google uses the WordPress generator tag to fingerprint your site? The irony of SEO is that nearly everything involved in the industry is speculation and theory. Everything is based on experimentation and observation, so it comes as...

  5. Google Adding Copyright Filters To YouTube

    Using the recognition programming, copyright owners can provide a digital fingerprint that within a minute or two will trigger a block from YouTube whenever someone tries to upload a copyright video without permission, the AP reported.