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Fine Tune

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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Just try and fine-tune your approach and you'll be successful no matter what market you're trying to reach. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Fine-tune your bidding strategies. Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. Let’s face it, not only is PPC getting more competitive, but the...

  3. Dissecting Moz's 2013 Search Engine Ranking Factors

    In this case, scientific analysis is certainly the best way to fine-tune your critical thinking. Imagine playing a team sport, where your team could be penalized at any time, but you and your teammates have only a rudimentary idea of what may or...

  4. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Tracking more detailed information will give you a solid demographic and even psychographic understanding of your customer base, which can help you fine tune your future campaigns. Lifecycle marketing means marketing to your existing customers...

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    As you gain further insights into your target demographic, you can fine-tune your marketing message accordingly. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    Multivariate Testing (MVT): Cutroni likes to compare MVT to using a scalpel – it's an opportunity to really fine-tune the pages and the content on your site once you start testing. This is true for all types of websites, whether you want your...

  7. How to Use a Twitter Paid Media Campaign to Build a Strong Community

    This information can be used not only to fine tune your advertising and Twitter campaigns but also can help you understand what type of content needs to be produced on your blog or shared on other social media sites.