Multivariate Testing (MVT): Cutroni likes to compare MVT to using a scalpel – it's an opportunity to really fine-tune the pages and the content on your site once you start testing. If landing page optimization and conversion funnel testing are not...
January is always a fresh time to finetune online marketing habits. One good place to start is the social media editorial calendar. You remember, that file you started last year and haven’t opened since?
Will your followers want to tune you out for the next couple of days if they’re not interested in the topic? This tactic requires balance, though; there is a fine line between promoting relevant content and hashtag spamming.
Google Analytics can’t help you finetune your revenue because it doesn’t track your backend metrics. It’s simple to use, flexible, and best of all, it can help you make the right decisions. There are quite a few analytics solutions available, so...
This information can be used not only to finetune your advertising and Twitter campaigns but also can help you understand what type of content needs to be produced on your blog or shared on other social media sites.
As Google continues to finetune its algorithm, non-contextual and low value links will continue to decrease in value and potentially may even become somewhat harmful. As Google continues to update its search engine technology, the requirements...
Analyze and Fine-Tune Your Progress Consumers are no longer passive recipients of direct marketing messages (if they ever were). Many people are becoming increasingly resistant to traditional "outbound" marketing techniques.
The Google Display Network now allows advertisers to finetune their AdWords accounts with a Flexible Reach option. The new Flexible Reach will allow advertisers the ability to dive deeper and finetune their accounts in greater detail.
You can definitely get much more advanced with your search queries to finetune the results of course, so play around with it and see what gives you the best results. If you nofollow a paid link, it should be fine.
Lopez-Ayala also tracked audience demographics and used the information to finetune voter targeting. Kate Kaye, a Senior Editor at ClickZ News, says, “Online video – from in-banner and streaming video advertising to short films on YouTube – is...
We have found that the most successful paid search campaigns have woven an element of multivariate landing page testing into the mix to fine-tune the messaging and content that most effectively motivates consumers to take action,” Gaylord said.
Start with the weightiest question of who, and then successively finetune your market knowledge with ever more precise degrees of tuning. If you’re old enough to have owned an analog radio, you might remember the two dials of the FM tuner: the...
A good strategy is to start bigger than necessary to showcase your capabilities, get the attention of several stakeholders in your organization, consult with unique business units, and finetune custom reports for each audience.
Someday, maybe Google will allow us to pick our own sitelinks for brand search results, but for now the only way to pick your own is to finetune your site’s paths to lead to the right pages. For one, Google has made them even bigger.
As my friends at #PPCchat will tell you, it's a great way to finetune your keyword lists. As Microsoft adCenter fights for more of the limited PPC market share, this also means that more advertisers are beginning to learn the ropes with adCenter.
Users can fine-tune results with the addition of plus icons next to results. In addition to debuting new technology, Google also announced that some mobile features are coming to the desktop, including voice search and the ability to search by image.
Ultimately, the industry is craving something that will not only track results across numerous media and touchpoints, but enable advertisers to fine-tune campaigns and adjust allocations on the fly to optimize impact.
FineTune Ad Groups with Weighted Ad Relevance I was at brunch with my friend Adrienne. She looked great. Not surprising, considering she lost 30 pounds. In fact, her own mother didn't even recognize her!
Your goal here is to focus your spend on the most valuable searchers, and fine-tune your creative to speak specifically to them. Local search is hot right now, and everyone is trying to figure out their strategy and options.
You can finetune remarketing to segment visitors by webpage, product, etc.so that you deliver the most targeted ad to them in the future. We manage our PPC campaigns day in and day out and then one day -- boom!