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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    There's a fine line between repurposing good content and making Google angry. This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and infographics is great for those of us living in the top of...

  2. Search Marketing's About People and Principles, Not Just Algorithms, Part 1

    Both make their living purveying "information"; neither are supposed to "make" the news themselves; and both must (as trite as this sounds to the jaded observer) grapple daily with what it means to play this role in society without being "evil".

  3. Desperately Seeking Search Engine Marketing Standards

    Similarly, the idea that "popularity-boosting and hyperlink-tag strategies are acceptable as long as they are used to promote a content-rich, highly-relevant web page" sounds like the code is saying that creating some artificial link structures is...

  4. Desperately Seeking Search Engine Marketing Standards

    Similarly, the idea that "popularity-boosting and hyperlink-tag strategies are acceptable as long as they are used to promote a content-rich, highly-relevant web page" sounds like the code is saying that creating some artificial link structures is...