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  1. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    There's a lot if information out there about what works and what doesn't, and you could easily rest on what they say and get by just fine. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on...

  2. Will Google's Proposed Search Fixes End EU Antitrust Case?

    By committing to a group of fixes, Google aims to avoid paying out a massive EU fine and facing greater legal action. Google has submitted proposals to address European Union (EU) concerns that the company, which owns a dominating 90 percent of the...

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    It's a pretty ironic moment, considering Microsoft recently was slapped with a mammoth fine for monopolistic behaviour relating to browser choice on Windows devices. Microsoft is on the attack again, this time slamming Google Play for the...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    Multivariate Testing (MVT): Cutroni likes to compare MVT to using a scalpel – it's an opportunity to really fine-tune the pages and the content on your site once you start testing. If landing page optimization and conversion funnel testing are not...

  5. Responsive Site Redesign: 4 SEO Considerations

    Ideally, any given page you analyze should have a balance of the following elements, like a fine wine: Whether you've already decided to go responsive or you're still considering a responsive site redesign, there are some things you'll need to look...

  6. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    This is fine, in fact you want this with almost all of your ad groups. Here’s an outline of how AdWords ad group bidding overlap occurs in Google Shopping on PLA campaigns, and how to avoid it. How to Set Up Google Shopping Product Listing Ads Ad...