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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    And overlap is fine. When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really aren't harnessing the full ROI...

  2. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Tracking more detailed information will give you a solid demographic and even psychographic understanding of your customer base, which can help you fine tune your future campaigns. Lifecycle marketing means marketing to your existing customers...

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    In the same way that users seek out curated listening experiences by theme – music for “Taking a Sunny Stroll” – they too will be more open to exploring reservation options for “fine dining restaurants Montreal", “Lower East Side boutiques”, or...

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    As you gain further insights into your target demographic, you can fine-tune your marketing message accordingly. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years...

  5. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    That's fine, since Screaming Frog is doing the heavy lifting. With the release of the much-anticipated algorithm update, many in the industry wondered how bad the damage would actually be. I've done a lot of Penguin work since April 24, 2012 when...

  6. Guest Blogging vs. Guest Posting – Imagine A World Without Links

    In my opinion, an earned quality, relevant link is fine in these circumstances. It's sad to read articles; many by bloggers and people who run sites based on contributions from guest bloggers, as to the decline in the importance in guest blogging.

  7. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    There's a lot if information out there about what works and what doesn't, and you could easily rest on what they say and get by just fine. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on...