Tracking more detailed information will give you a solid demographic and even psychographic understanding of your customer base, which can help you fine tune your future campaigns. Lifecycle marketing means marketing to your existing customers...
In the same way that users seek out curated listening experiences by theme – music for “Taking a Sunny Stroll” – they too will be more open to exploring reservation options for “fine dining restaurants Montreal", “Lower East Side boutiques”, or...
I have a very, very bad habit of using SEO examples when I write so I'm going to avoid those as they aren't usually relevant to a lot of other industries of course, so if you are interested in contributing I would be insanely appreciative, but if...
As you gain further insights into your target demographic, you can fine-tune your marketing message accordingly. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years...
John Mueller from Google has said that you don't need to use third-party (backlink) tools and that Google Webmaster Tools (alone) is fine. It has now been 18 days since Penguin 2.0 rolled out on May 22, 2013.
Relying on any one tactic or factor within search engines is fine in the short term, but in the long term will assuredly fail. Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular...
That's fine, since Screaming Frog is doing the heavy lifting. With the release of the much-anticipated algorithm update, many in the industry wondered how bad the damage would actually be. I've done a lot of Penguin work since April 24, 2012 when...
One common issue we see with disavow requests is people going through with a fine-toothed comb when they really need to do something more like a machete on the bad backlinks. Disclaimer: This column contains ideas that advocate radical changes to...
One common issue we see with disavow requests is people going through with a fine-toothed comb when they really need to do something more like a machete on the bad backlinks. When it comes to Google’s Disavow Tool, there was plenty of speculation...
In my opinion, an earned quality, relevant link is fine in these circumstances. It's sad to read articles; many by bloggers and people who run sites based on contributions from guest bloggers, as to the decline in the importance in guest blogging.
If so fine, but if you're uncomfortable with a month where there is no real promotional activity going on around your company, that's the perfect month to create an initiative. Not only can you get media coverage, you can encourage editorial links.
There's a fine line between repurposing good content and making Google angry. Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the marketing puzzle.
Sitewide links can be completely fine. I love generating a list of backlinks and digging through them to get an idea of what a client has so that I can figure out what a client needs to do. I love all the cool charts that certain tools give you and...
If your needs are on the lower side of any of the 12 factors discussed in this article, you may be fine with a free web design or blog template. Every now and then, a little perspective helps when it comes to the value of a website design.
At this stage, a simple list will be fine: As search engines have changed what they are looking for, the efforts we make as link builders have changed as well. It is becoming more common for "link building" campaigns to be built containing efforts...
There's a lot if information out there about what works and what doesn't, and you could easily rest on what they say and get by just fine. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on...
Google has accepted a fine from the German data protection authority over its mistaken and unused collection of WiFi data using Google Street View cars. The €145,000 fine comes nearly three years after we first learned about the Street View WiFi...
Once the changes are implemented, however, Google apparently will avoid a formal rebuke from the EC and won't be ordered to pay a fine, which might disappoint those that complained. Google reportedly has reached a deal with European Union (EU...
By committing to a group of fixes, Google aims to avoid paying out a massive EU fine and facing greater legal action. Google has submitted proposals to address European Union (EU) concerns that the company, which owns a dominating 90 percent of the...
It's a pretty ironic moment, considering Microsoft recently was slapped with a mammoth fine for monopolistic behaviour relating to browser choice on Windows devices. Microsoft is on the attack again, this time slamming Google Play for the...
