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  1. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    So it's kind of tricky because we have a large amount of algorithms that all interact and whether you call something a penalty or ranking change, or any of those things can be really hard to draw a fine distinction between those different points...

  2. Facebook Aims to Restrict Gun Sales With New Rules

    While Facebook is merely one place where illegal firearms sales could be facilitated, it would not be surprising to see other sites following suit now that Facebook has taken such a strong stance.eBay has long had a policy where firearms, weapons...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Content optimization, which is the third in our five-step Content Marketing Framework, is rooted in the idea of fine-turning a piece of content for a specific outcome. Lisa Hughes, a New York-based content marketer for UK clothing and apparel...

  4. Google, Europe Near Antitrust Deal, Really This Time?

    The EC said today that with its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. Google has offered further concessions to address the European Commission's (EC) antitrust concerns, which...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Fine-tune your bidding strategies. Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. Let’s face it, not only is PPC getting more competitive, but the...

  6. 15 Ways Clients Can Build a Better Relationship With Their SEO Provider

    If that's a deal breaker, that's fine – and honestly it might be one for me if I were in your shoes. I can also say that the ones who are easy and fun to work with are the ones that truly bring out my passion for the work that we do, and as I see...