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  1. 4 Critical Elements of a Successful Content Marketing Team

    The business strategists are focused on understanding the business, the industry, and the bigger competitive and marketing context of this overall effort. As agencies move to specialize in content marketing and companies launch their own internal...

  2. Using the DMAIC Process for SEO Projects

    When used effectively, DMAIC can improve any type of process for any organization in any industry just by looking at the efficiency and effectiveness. Conducting SEO projects involves working in a constantly changing environment, an environment...

  3. Why Content Marketing is a Definitive Method for Success in 2014

    While the importance of quality content has been preached for a long time, in 2013 it proved to be the talk of the digital marketing industry and beyond. A big picture word nowadays, content has truly driven the industry into new realms in 2013...