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  1. 4 Critical Elements of a Successful Content Marketing Team

    The business strategists are focused on understanding the business, the industry, and the bigger competitive and marketing context of this overall effort. When screening writers, look for someone with enough experience to create content that's...

  2. Using the DMAIC Process for SEO Projects

    When used effectively, DMAIC can improve any type of process for any organization in any industry just by looking at the efficiency and effectiveness. Conducting SEO projects involves working in a constantly changing environment, an environment...

  3. Why Content Marketing is a Definitive Method for Success in 2014

    While the importance of quality content has been preached for a long time, in 2013 it proved to be the talk of the digital marketing industry and beyond. A big picture word nowadays, content has truly driven the industry into new realms in 2013...

  4. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    An entire industry of wellness programs and lifestyle medicine have arisen to help us turn our bad habits into good ones. Maybe it's the compelling marketing copy (three cheers for me). These translate into search behavior when a certain threshold...

  5. The Role of #Hashtags in Social Media and Search

    As understanding grew of how hashtags work, they became widely embraced by the marketing and advertising industry. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and...