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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Think calling a phone number, getting directions, scheduling an appointment, finding hours of operation, or placing an order, and so on. Brands often create content strategies that cater to specific devices and their expected user behavior.

  2. A Recipe for a Tasty Semantic Search & SEO Salad

    Certainly, SEO and semantic search overlaps, but the key to success lies in finding how to mesh them together, so that they complement each other, rather than simply overlapping. It seems that there's a lot of misunderstanding surrounding the way...

  3. Why You Need to Own Your Data & Digital Assets

    Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where to allocate resources. If possession is 9/10 of the law, why do so many businesses relinquish control of...