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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Think calling a phone number, getting directions, scheduling an appointment, finding hours of operation, or placing an order, and so on. Brands often create content strategies that cater to specific devices and their expected user behavior.