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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  2. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Baymard Institute studied and ranked 50 top-grossing U.S.e-commerce websites in terms of search experience and found that when it comes to finding products on demand, the experience fell flat. When shoppers on your e-commerce site are looking for...

  3. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...