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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    There's no need to wait for rare or one-off occasions to do this type of review of your account. As we work in the weeds on a daily basis, it can be surprising to find the number of items that need to be fixed when looked at from this top-level...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Creating a search campaign using the campaign type "all features" and adding dynamic targets and audiences to this will give you the desired effect. If you are trying to find extra cover in your account with strong results, this is the place to...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It's also significant that Yelp won this lawsuit, according to Minc, because it is now case law and can be used to defend other sites from this type of accusation in the future. Yelp could still find itself in a lawsuit over false advertising...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and is not necessarily the type of content that is going to attract many new links.

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    What Type of Content Ranks and Attracts Links There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. For example, with a property client we created a...