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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Always think about your users, where you are sending them, and what type of experience they will have. I wish I had video of myself trying to find, and then pause, multiple video ads at one time. User engagement is critically important.

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    You could also create a special offer for those who did take some type of conversion action on your site. Some B2B advertisers might find that their business doesn’t drop off at all, especially those that serve the retail industry such as banks...

  3. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Content discovery tools, like Outbrain and Taboola, are another type of native advertising.

  4. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    As an aside, BloomReach offers these type of customized experiences for retailers and consumers through its SNAP product, which we’ve covered previously here at Search Engine Watch. Forty-nine percent of consumers in the U.K.leverage organic search...

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Typical teams involved in this type of migration: The primary reason for this type of migration is typically a transition to responsive or adaptive Web design. I find that identifying which individuals, committees, etc.need to be involved helps...

  6. How to Work When Nothing Seems to Work

    While either type of situation can be a very frustrating experience, it’s important to not assume any one person is to blame. All the same, you have a job to do and/or a contract to fulfill, so "the best" in the SEO business usually find a way to...

  7. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    There's no need to wait for rare or one-off occasions to do this type of review of your account. As we work in the weeds on a daily basis, it can be surprising to find the number of items that need to be fixed when looked at from this top-level...

  8. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Creating a search campaign using the campaign type "all features" and adding dynamic targets and audiences to this will give you the desired effect. If you are trying to find extra cover in your account with strong results, this is the place to...

  9. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It's also significant that Yelp won this lawsuit, according to Minc, because it is now case law and can be used to defend other sites from this type of accusation in the future. Yelp could still find itself in a lawsuit over false advertising...

  10. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and is not necessarily the type of content that is going to attract many new links.

  11. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    What Type of Content Ranks and Attracts Links There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. For example, with a property client we created a...