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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Make sure they're not the type of person who goes on a political rant or posts something obscene or offensive. Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    By organizing the bouquets by occasion, rather than by flower type, we eliminated the need for the men to know which bouquet was right for their occasion. Your design should avoid relying on some knowledge users will not likely have and instead...

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For simplicity sake, let's assume you only have one type of person you're targeting, but in most cases, you'll be marketing to a couple of different sets, so you'll need to replicate this process for each of your different audience groups.

  5. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. No matter how abstract your business is you can find...