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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    However, copy optimization, i.e.testing a succession of alternate ads to find the best performer, can be a lengthy process of trial and error that takes time to produce positive results. Replace "and" With " avoid those that may leave searchers...

  2. UBS dominates listed products in Switzerland

    With the European Securities and Markets Authority (Esma) tightening index regulation, UBS worked with the regulator to find a new approach. We found we could use ETCs, which we'd previously built for another purpose, [to replace the indexes...

  3. Industry confronts hard choices in CCP recovery debate

    If it becomes obvious that a CCP's standard default management procedures aren't working – that is, an auction has failed, or it can't find hedges – even then, we would like to see last resort options like forced tear-ups pursued within the...

  4. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    You’ll also find your performance data in the new “Product groups” tab and “Dimensions” tab, instead of the “Auto targets” tab. In particular, if you’re continuing to use regular Product Listing Ads campaigns, don’t replace the “adwords labels...

  5. Google Penguin Got You Down? Work on Customer Service

    Nine out of 10 unhappy customers will look to a competitor to replace the services. Find Another Way to Skin the Cat SEO, pay-per-click, and social media activities are all geared toward driving traffic, with the assumption that higher traffic will...