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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    You’ll also find your performance data in the new “Product groups” tab and “Dimensions” tab, instead of the “Auto targets” tab. In particular, if you’re continuing to use regular Product Listing Ads campaigns, don’t replace the “adwords labels...

  2. Google Penguin Got You Down? Work on Customer Service

    Nine out of 10 unhappy customers will look to a competitor to replace the services. Find Another Way to Skin the Cat SEO, pay-per-click, and social media activities are all geared toward driving traffic, with the assumption that higher traffic will...

  3. Thin Content With Little or No Added Value Manual Action: Google on How to Fix It

    You can also replace the thin content with original content you write, such as articles, because you have experience with the product or even user-generated reviews. Lastly, if you do get this warning in your webmaster console, ask yourself "OK...