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  1. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. If Fortune 100 companies find marketing ROI difficult, small business owners must find...

  2. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. Mediative suggested this was because mobile devices have trained uses...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? But getting these two fixed will go a long way toward bringing the right people to your website.

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the process of checking those pages. You don’t want to find a bunch of low-quality landing pages, blank pages, thin content, heavy...

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    Lay the groundwork for people to successfully find the business when searching, regardless of device, location or time/day Making the updates in a timely fashion is critically important for many of these businesses who need their customers to find...

  6. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are plenty of designers, and even content people, who may disagree, but I believe it's a content person's job to guide the user experience process. This saves your support and customer service teams valuable time having to answer these...

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    They can also find out what their competitors are targeting to ensure they lead the charge for Christmas. Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target.