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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    They can also find out what their competitors are targeting to ensure they lead the charge for Christmas. Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target.

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. We check Yelp before entering any restaurant — what did people like...

  3. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    An algorithm would mean brands would likely have to pay to have their real-time tweets distributed to a certain number of people, Heindl said, even if it’s just $25. With that comes the need for] an algorithm that delivers the depth and breadth of...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Or it may be applicable to a wider group of people than the company’s traditional target audience. It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience?

  5. Last-Minute SEO - Here Come the Holidays!

    Long tail can be a huge winner because people use so many different types of phrases to find the items they are looking for and Google’s Hummingbird update rewards these types of searches. Get your site in the top positions for a highly trafficked...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Pick up any one of those and read the "cover lines," the carefully crafted words on the front cover, and you’ll soon find a treasure trove of content strategy tips and, critically, a brilliant template you can then use for your own digital content...

  7. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...