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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    You think you know what will sell, you think you know what people want, but it is really hard to tell as the day goes on. I find mapping the campaign structure to category or labeling specific offers is key to making this process much more...

  2. Spooky Google Doodles for Halloween 2014

    Part of the ritual of this event was for people to light bonfires to ward off ghosts while wearing costumes. Below you will find the six standout Halloween Google Doodles from 2014. Just as Halloween has seen some evolution over the years, so have...

  3. Can Groupon Break Into the Search Market?

    If there's a great special on Groupon, people will link to it, they'll tweet it. With Groupon's Gnome tablet, business owners can track user content, respond to people's ratings, and redeem promotions, among other features that will be tested in...

  4. Secret Sauce LoMo Tips for More PPC Sales

    Location extensions are an effective way to get people to your store, to increase offline conversions. In other words - find out what mobile campaigns are driving sales in specific store locations. Paid search marketers have understood that mobile...

  5. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Directory services need to reposition how people sort through, find, and access their content to stay relevant. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by...

  6. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. Roadblocks tend to anger a lot of people. I wish I had video of myself trying to find, and then pause, multiple video ads...

  7. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Some B2B advertisers might find that their business doesn’t drop off at all, especially those that serve the retail industry such as banks, data suppliers, and security companies. One idea would be to create a list of people who visited during the...

  8. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. If Fortune 100 companies find marketing ROI difficult, small business owners must find...

  9. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. Mediative suggested this was because mobile devices have trained uses...