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  1. How to Create a Social Media Friendly Landing Page

    That culture is also the factor that attracts people to one channel over another. Keep the copy consistent with the voice your fans find in the social media wilds. The desktop versions of Facebook and Twitter have a very similar look and feel, you...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Because they've been actively seeking media exposure, and been successful, analyzing the links to such companies can quickly find a large number of media opportunities. This story highlights one of the major drivers that people have for using...

  3. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. Due to the very broad nature of yoga, many people on Twitter are talking...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Furthermore, these customer groups can then be expanded through Lookalikes to find similar people, based on their demographic profile. The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Basic: Remarket to people who've left your site without converting at all. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with your ads at all.

  6. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? More often than not, companies come up with a solution then try to find a problem to...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Are you going to use multi-lingual Twitter handles and are they registered and managed by the right people? Getting someone all excited about going to your site locally only for them to find that they can't read it makes them sad and frustrated.

  8. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    If you find that younger people are more likely to come via PPC but spend less than older people who come in organically, you may want to rethink your strategy. With the standard ABC Summary report showing the key metrics and the ability to drill...

  9. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    People need to be familiar with your content and style of delivery before they are ready to like you, trust you, or buy from you. If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, stop...

  10. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    For example, there are forums and support pages for people with specific diseases. Try to find as many reviews and ratings as possible and read the details of negative reviews and low ratings before inferring that the business has a negative...

  11. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They've simply made it a community where people share advice and post valuable and relevant articles. A guide on investing money for young people. It's where people will go to seek out information about your brand and any resources you offer.