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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Doing some simple math from these variables, gShift can estimate this site had 75 people coming from that keyword, "barrie condos. With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or...

  2. Pick Up on Current Events for Link Building

    Find a relevant hook and attach your message to it. Famous people die. This is the initial boost of attention required to get people talking about your message. Famous people, events, organizations, popular websites, and media labels have attention...

  3. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    You’ll also find your performance data in the new “Product groups” tab and “Dimensions” tab, instead of the “Auto targets” tab. Product Listing Ads are still Product Listing Ads: The way you manage your campaigns may have changed, but as far as the...

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off hours. Hire the right people," Beal said. Ninety-seven percent of consumers do online research when...

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...