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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Partners can do geo-targeting that puts their message to their local area, which can target their customers. If you are running search on Bing, Bing's new tool analyzes data to help you determine if bidding on your brand terms is cost-effective for...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    If your business is in San Francisco or Seattle, your New York customers are ready for action three hours before you. Letting those customers wait could be the difference between a cheering brand advocate and a ranting social customer spreading...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience? However, most often you will find that the majority of content that is being produced is really focused...

  4. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. Do this and risk turning off users, and potential customers, completely. Long tail can be a huge winner because people use so many...

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    RLSAs – Knowing Your Customers Better No longer do you have to show the same ad to a customer who comes back every week as you do to a brand-new customer. The finer things in life often are the best and I find that the finer tuning points in a paid...

  6. How to Optimize Your Content Strategy With Social Listening

    If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. It can help you find new keywords to target via paid search, find new networks or websites to run...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.

  8. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    It's 2014: Optimize For Your Customers After you spent 20 minutes combing through search results trying to find the right video it would have been nice to know which videos you would be able to text to Peggy so that she could watch them on her iPhone.

  9. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Profiling valuable customers. Global companies will find gender data very useful to know where their biggest emerging markets are within gender splits. If you find that younger people are more likely to come via PPC but spend less than older people...

  10. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Here are some examples of great content that would educate your customers. For an engaging content marketing plan, focus on creating content that helps your customers and provides them with the resources they need to make informed decisions.

  11. 10 Shocking Facts About Content Marketing Today

    However, the ROI will come in the form of more prospects and leads, who may eventually become customers and contributors to your overall bottom line. As marketers find new ways to reach their target audiences and technology continues to evolve, the...