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  1. Invisible Matt Cutts Explains Why It's Important to Have a Website

    While the video is humorous, it does highlight a serious problem: that many businesses don’t have any kind of website whatsoever, and instead rely on third-party sources, such as Yelp or other local results, to get their information to potential...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If your customers only communicate in English and Spanish, sharing posts by your Chinese writing followers won't help you much either. So, create and find great content to share and enjoy the rewards of making new friends.

  3. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    This is a perfect real-world example of why brands should provide their customers with a consistent cross-device experience. So, brands must find a balance for providing smartphone users with a positive user-experience, without sacrificing content.

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Local ads can also capture customers unexpectedly. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store.