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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Customer service: Answering questions, helping existing customers Customer retention: Because it's cheaper to keep a customer than find a new one Find Your Stories You should also think about ways to repurpose your content across different channels...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It created a huge uproar from animal lovers who complained on their Facebook page and offended their own customers. Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom...

  3. 4 UX Tips That Will Improve Your Content Strategy

    Buyer-focused content will prevent you from creating a killer piece of content that won't resonate with your customers or potential customers. First, understand your company's brand image and the experience it wants to deliver to its customers.

  4. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Share them on social media and promote them to reporters and customers. Small businesses are still struggling to find their place in online marketing. Specifically, small businesses should reconsider PPC (especially remarketing), put a new push on...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    Which users to observe is always the question and most companies that do user research tend to research their existing customers. Don't be surprised if you find new, unmet opportunities that will leapfrog your competition and dominate your market.

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Businesses that don't embrace video are overlooking a valuable way to reach their customers and will struggle to keep up with the competition. It's a valuable way to reach their customers and they're behind the competition if they don't incorporate...

  7. 4 Critical Elements of a Successful Content Marketing Team

    Online marketing and SEO: Another critical expertise for a content marketing team is someone with the expertise to get the content you're creating in front of potential customers. Now, you may be saying that you know your customers, that you've...