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  1. How to Optimize Your Content Strategy With Social Listening

    If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. It can help you find new keywords to target via paid search, find new networks or websites to run...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.

  3. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    It's 2014: Optimize For Your Customers After you spent 20 minutes combing through search results trying to find the right video it would have been nice to know which videos you would be able to text to Peggy so that she could watch them on her iPhone.

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Profiling valuable customers. Global companies will find gender data very useful to know where their biggest emerging markets are within gender splits. If you find that younger people are more likely to come via PPC but spend less than older people...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Here are some examples of great content that would educate your customers. For an engaging content marketing plan, focus on creating content that helps your customers and provides them with the resources they need to make informed decisions.

  6. 10 Shocking Facts About Content Marketing Today

    However, the ROI will come in the form of more prospects and leads, who may eventually become customers and contributors to your overall bottom line. As marketers find new ways to reach their target audiences and technology continues to evolve, the...

  7. Invisible Matt Cutts Explains Why It's Important to Have a Website

    While the video is humorous, it does highlight a serious problem: that many businesses don’t have any kind of website whatsoever, and instead rely on third-party sources, such as Yelp or other local results, to get their information to potential...

  8. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If your customers only communicate in English and Spanish, sharing posts by your Chinese writing followers won't help you much either. So, create and find great content to share and enjoy the rewards of making new friends.