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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Brady also recommends "parallel targeting," or reaching customers by targeting a skill that isn't normally what the company is known for but that is tangential to the products or services they offer. In his SES Denver presentation, "The Four...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Keep in mind that content marketing is not only intended to drive new customers, but is intended to encourage repeat...

  3. 3 Must-Know Findings About Cross-Channel Attribution

    Marketers Are Leveraging More and More Channels, Predominantly Digital, to Reach Customers. In fact, 84 percent said that it is very to critically important to them to be able to change media buys based on prior attribution results and impact and...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Making the updates in a timely fashion is critically important for many of these businesses who need their customers to find them before they can get them to visit and earn their business. Brand marketers can leverage automation and process to...

  5. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Partners can do geo-targeting that puts their message to their local area, which can target their customers. If you are running search on Bing, Bing's new tool analyzes data to help you determine if bidding on your brand terms is cost-effective for...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    If your business is in San Francisco or Seattle, your New York customers are ready for action three hours before you. Letting those customers wait could be the difference between a cheering brand advocate and a ranting social customer spreading...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience? However, most often you will find that the majority of content that is being produced is really focused...

  8. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. Do this and risk turning off users, and potential customers, completely. Long tail can be a huge winner because people use so many...

  9. 3 Ways to Dig Deeper for Bigger Paid Search Success

    RLSAs – Knowing Your Customers Better No longer do you have to show the same ad to a customer who comes back every week as you do to a brand-new customer. The finer things in life often are the best and I find that the finer tuning points in a paid...

  10. How to Optimize Your Content Strategy With Social Listening

    If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. It can help you find new keywords to target via paid search, find new networks or websites to run...

  11. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.