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Financial Times Group

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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Resources: One of the best things you can do to market your financial institute is to develop resources on finance that your consumers would seek out. Here are some solid reasons for you to consider creating content surrounding the financial industry.

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in mobile traffic when compared to desktop. Mike Grehan, Group Publishing Director Interactive Marketing at Incisive Media

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    However, you're unlikely to gain management support or choose optimal tactics without some supporting financial metrics. Inquiry Response Times GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights...

  4. Search Engine Reputation Management Services

    Stock quotes and IPOs are great examples of how media coverage and Google results have a great impact on your financial situation. It will, however, still be visible on the next page, and in cases where the negative message is situated on a domain...

  5. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    The Frommer’s team and the quality and scope of their content will be a great addition to the Zagat team,’’ a Google rep told the Financial Post. FairSearch.org, a group of companies including Microsoft, Expedia, and TripAdvisor, among others...

  6. Online Only News Site Wins Top Pulitzer Prize For Reporting

    ProPublica, a web-based independent investigative news organization, has received the Pulitzer Prize for its reporting on Wall Street leading to the financial crisis. ProPublica shared a Pulitzer last year but the story had appeared in the New York...

  7. Why Google Chrome OS & The Cloud May Be Bad Ideas

    Will it really affect you if your data is hacked (as long as it isn't financial)? What happens when you hit hard times and can't pay that monthly charge? Do you want to trust that you'll never have financially difficult times, where you have to...