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  1. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    Also, since mobile searchers spend less time interacting with direct auto content than “everyday” categories like restaurants, auto marketers should proactively insert themselves into key mobile feeder categories like financial services, news, and...

  2. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    The Frommer’s team and the quality and scope of their content will be a great addition to the Zagat team,’’ a Google rep told the Financial Post. As Google has increased its content and services, it has unfairly favoured them in its search results...

  3. Why Tablets Should be a Core Component of Your Paid Search Strategy

    When looking at CPCs by vertical you can see that financial services have been trying to normalize. Financial services and healthcare are both flattened around 4 percent of total ad spend. This shouldn't be a surprise to anyone who has seen the...