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  1. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Tip: Tier creation costs by content quality (e.g.length, sentiment, images, uniqueness) and/or Domain Authority levels. However, you're unlikely to gain management support or choose optimal tactics without some supporting financial metrics.

  3. SES New York 2010 to Offer Search Engine Optimization, Search Analytics, and Paid Search Training

    Search Engine Watch, the leading authority on search engine marketing. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management.

  4. Social Media Marketing for Small Business

    Not necessarily relationships with potential clients, but with those who help to influence potential client decisions i.e.indirect sales generate direct sales build a company's authority in an industry

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  5. The Evolution of Social Networks

    Are your circles of contacts the best source of search relevance and subject authority, when you're looking for something? Let's start with a Wikipedia definition: A social network is a social structure made of nodes (which are generally...

  6. Copyright Law: What Search Marketers Should Know (Part 1)

    Sending this letter from your own company does not carry any legal authority in itself. More egregious cases be subject to criminal liability, especially for the purposes of commercial advantage or private financial gain.