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Financial Services

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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  2. Search Revenues Hit $8.7 Billion in First Half of 2013

    Retail was at 20 percent; Financial Services at 14 percent; and Automotive at 12 percent. Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic.

  3. How to Build Your First Content Marketing Strategy

    Unfortunately for many stores, they are in dire financial straits before they realize they need to make a change. Typically, the first thing that comes to mind when we think about our business: the features we offer to our customers, either...

  4. 6 Tips For Hiring a Real Social Media Marketer

    If you're in financial services, you don't need to be shooting out content 24/7, unless it's somehow germane to your product or brand. Both lovers and haters responded in droves. Today's article addresses the major questions and issues that arose.

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in mobile traffic when compared to desktop. The goal of Share13 was to connect like-minded marketers and brands and hear...

  6. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    All of this may be unimportant to you if you run a free music download service, but it's crucial if you handle financial transactions. When you visit the page, in the background unbeknownst to you, you're also visiting one of these services, which...

  7. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Today, xAd released findings in its Q2 2013 Mobile-Location Insights Report that showed businesses from restaurants and retail to financial services and insurance are successfully employing geo-conquesting, driving customers away from competitors...