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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    However, you're unlikely to gain management support or choose optimal tactics without some supporting financial metrics. Brand monitoring or social listening services at a total of $_______ / year. Check out these handy formulas for calculating...

  2. Search Engine Reputation Management Services

    Stock quotes and IPOs are great examples of how media coverage and Google results have a great impact on your financial situation. Free services like Social Mention can be used to monitor various social media channels so you can resolve a problem...

  3. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    Also, since mobile searchers spend less time interacting with direct auto content than “everyday” categories like restaurants, auto marketers should proactively insert themselves into key mobile feeder categories like financial services, news, and...

  4. ROPE: 4 Essentials for Global Integrated Digital Marketing

    For example a single product set for a retail organization or a single Business Lines’ product suite for financial services, such as retirement accounts. Most global organizations have established unique intra-departmental processes and alliances...

  5. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Restaurants, Financial Services and Beauty Services are among the top business categories local searchers seek information about online, according to the YP.com Local Insights Digital Report for Q3 2012.

  6. Google Rolls Out Car Insurance Comparison Shopping in UK

    BeatThatQuote.com was (and still is) the appointed representative for Best Value Financial Services Ltd. John Paleomylites, former Managing Director at BeatThatQuote.com, now works for Google and is listed as the contact person for Google’s car...

  7. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    Some of the most common include the basic financial reports: cash flow statements, income statements, and balance sheets. Software services like WordStream provide a dashboard and interface that are easier to interpret, navigate, and act on than...