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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    This includes pages that include information on physical, financial, or safety matters, to name a few. For example, the quality of the main content, supporting content, and page design are landing page-level issues (see the 2012 report on the...

  2. Search Revenues Hit $8.7 Billion in First Half of 2013

    Retail was at 20 percent; Financial Services at 14 percent; and Automotive at 12 percent. Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic.

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Not just to win the hearts and minds of customers, but also those of employees, media and investors, now that the Securities and Exchange Commission (SEC) allows publicly traded U.S.companies to distribute financial information via social media...

  4. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Today, xAd released findings in its Q2 2013 Mobile-Location Insights Report that showed businesses from restaurants and retail to financial services and insurance are successfully employing geo-conquesting, driving customers away from competitors...

  5. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Taking a drive off main street, press releases are part of the Wall Street creed, meeting financial disclosure. Driving traffic is one of the primary objectives of website SEO, according to the SEMPO State of Search Report, published by Econsultancy.

  6. Key Factors to Effective Competitive Analysis as a Small Business

    You don't want to just start throwing money everywhere when you have all kinds of other things to worry about as a new business (many of them financial). Below is one of the many possible examples, showing a historical AdWords report for UHaul: