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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It wasn't a huge financial burden, and United likely though denying the fares could cause issues, such as lost future business. Samsung got fined for hiring people to write fake positive reviews of its own products and negative reviews of...

  2. 10 Outrageous Social Media Predictions for 2014

    It’s about time that someone will come up with a financial model (and solution) that rewards social influence. Since referrals are one of the strongest purchase drivers, social media data should allow us to identify the mavens and incentivize them...

  3. How to Build Your First Content Marketing Strategy

    Unfortunately for many stores, they are in dire financial straits before they realize they need to make a change. Typically, the first thing that comes to mind when we think about our business: the features we offer to our customers, either...

  4. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Today, xAd released findings in its Q2 2013 Mobile-Location Insights Report that showed businesses from restaurants and retail to financial services and insurance are successfully employing geo-conquesting, driving customers away from competitors...

  5. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Financial services was the only vertical to see a decline. They are also generating content at a pace that larger financial institutions struggle to keep up with. These same figures when you consider brands that have multiple organic listings jumps...

  6. Defining Authorship: The Difference Between Contributors and Guest Authors

    Contributors are also more likely to help promote their stories –which is of real financial value to the publisher. The present invention provides methods and apparatus, including computer program products, implementing techniques for searching and...

  7. Key Factors to Effective Competitive Analysis as a Small Business

    You don't want to just start throwing money everywhere when you have all kinds of other things to worry about as a new business (many of them financial). Imagine how helpful it would be to find out which products and services that they are selling...

  8. Guy Kawasaki Talks Content Marketing, Social & Google+

    It's easy for me to say: I mean it involves lifestyle changes, but I think the most important step for any entrepreneur is to not do a financial forecast, not write a business plan, not do a PowerPoint pitch, but to create a prototype and either...