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  1. Key Factors to Effective Competitive Analysis as a Small Business

    You don't want to just start throwing money everywhere when you have all kinds of other things to worry about as a new business (many of them financial). Imagine how helpful it would be to find out which products and services that they are selling...

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    It's easy for me to say: I mean it involves lifestyle changes, but I think the most important step for any entrepreneur is to not do a financial forecast, not write a business plan, not do a PowerPoint pitch, but to create a prototype and either...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    However, you're unlikely to gain management support or choose optimal tactics without some supporting financial metrics. GOAL: Grow Revenue, Boost Conversion new conversion rate − _____% old conversion rate) / _____% old conversion rate X...

  4. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    In September, Debenhams reported a 40 percent rise in online sales in its latest financial year, confirming that its multi-channel strategy was working. The new German site includes the localized descriptions and information on 58,000 products from...

  6. Google Rolls Out Car Insurance Comparison Shopping in UK

    A Google spokesperson told SEW in June, “The financial arrangements are different in each area (credit cards, flights, hotels, and bank accounts). The comparison tools are fueled by UK price comparison site BeatThatQuote’s financial expertise...