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  1. Mobile Advertising Measurement: Winning the Long Game

    The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and engaged with the app over time, contributes to the financial components of the app, and has a relatively...

  2. 3 Keys to Activating an Audience with Smarter Content

    Finally, developing a set of metrics and benchmarks that reveals the true reach, engagement, and ROI of each unit of content will provide your business with the necessary feedback to know when and where to invest to achieve the best possible...

  3. The Call for Call Tracking Is Answered

    And it's not just small local businesses that this applies to, the auto industry and financial services industry both show a propensity towards customers using search terms which 'self select' whether to shop online, by phone or in person.

  4. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Yahoo Finance, the most-viewed financial news sites, adds Bloomberg.com content to its portfolio. How to retrieve top organic search landing page data from Google Analytics Data Export API. Analytics & ROI

  5. SES New York 2010 to Offer Search Engine Optimization, Search Analytics, and Paid Search Training

    The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Web Analytics Association (WAA) will be running a session on Search Analytics, and Page Zero Media will...

  6. Google Analytics Evangelist Avinash Kaushik to Be Featured in SES Webcast on January 12

    The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. NEW YORK, NY, January 11, 2010--Avinash Kaushik, well known analytics evangelist for Google Inc.and author...

  7. SearchDay | The Better You Rank...the Better You Rank!

    We work with a number companies in the financial services sector and more and more we are getting legal opinions that we, as an advertising agency for companies, need to be licensed in many states to provide marketing services to these companies.