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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Resources: One of the best things you can do to market your financial institute is to develop resources on finance that your consumers would seek out. In branding yourself as a resource, you're also branding yourself as their go-to source online...

  2. Mobile Advertising Measurement: Winning the Long Game

    Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute to the financial component of the app. The precise definition of "quality user" may vary depending on the purpose of your app, but generally...

  3. Future of Search & Content Marketing: Expand Your Mindset

    In fact, some industries sway towards a more mobile audience by nature, like pharmacies, restaurants, and financial institutions. The percentage of people who used social media to find websites increased 7 percent from 2011 to 2012, according to...

  4. 10 Outrageous Social Media Predictions for 2014

    It’s about time that someone will come up with a financial model (and solution) that rewards social influence. Since referrals are one of the strongest purchase drivers, social media data should allow us to identify the mavens and incentivize them...