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  1. Mobile Advertising Measurement: Winning the Long Game

    Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute to the financial component of the app. The precise definition of "quality user" may vary depending on the purpose of your app, but generally...

  2. Future of Search & Content Marketing: Expand Your Mindset

    In fact, some industries sway towards a more mobile audience by nature, like pharmacies, restaurants, and financial institutions. The percentage of people who used social media to find websites increased 7 percent from 2011 to 2012, according to...

  3. 10 Outrageous Social Media Predictions for 2014

    It’s about time that someone will come up with a financial model (and solution) that rewards social influence. Since referrals are one of the strongest purchase drivers, social media data should allow us to identify the mavens and incentivize them...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in mobile traffic when compared to desktop. Connect social media data, transaction data and other information to paint a...

  5. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    All of this may be unimportant to you if you run a free music download service, but it's crucial if you handle financial transactions. Still, the last thing you want to be doing this weekend is sending emails to customers explaining a security...

  6. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Today, xAd released findings in its Q2 2013 Mobile-Location Insights Report that showed businesses from restaurants and retail to financial services and insurance are successfully employing geo-conquesting, driving customers away from competitors...

  7. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Taking a drive off main street, press releases are part of the Wall Street creed, meeting financial disclosure. Report company news or industry data. What does this mean to organizations using press releases to gain digital visibility in search and...