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Financial

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  1. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Google Trends recently received validation as a predictor in the financial sector. Time is money and the clock is ticking in the race to acquire, decipher and leverage data. Despite the saturation of coverage over "big data" in recent months, many...

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Financial services was the only vertical to see a decline. They are also generating content at a pace that larger financial institutions struggle to keep up with. Many paid search marketers often go about their business of optimizing their accounts...

  3. Key Factors to Effective Competitive Analysis as a Small Business

    You don't want to just start throwing money everywhere when you have all kinds of other things to worry about as a new business (many of them financial). A competitive edge is something that you always want to keep, no matter what type of business...

  4. 3 Keys to Activating an Audience with Smarter Content

    Finally, developing a set of metrics and benchmarks that reveals the true reach, engagement, and ROI of each unit of content will provide your business with the necessary feedback to know when and where to invest to achieve the best possible...

  5. Guy Kawasaki Talks Content Marketing, Social & Google+

    It's easy for me to say: I mean it involves lifestyle changes, but I think the most important step for any entrepreneur is to not do a financial forecast, not write a business plan, not do a PowerPoint pitch, but to create a prototype and either...