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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    This includes pages that include information on physical, financial, or safety matters, to name a few. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Resources: One of the best things you can do to market your financial institute is to develop resources on finance that your consumers would seek out. Here are some solid reasons for you to consider creating content surrounding the financial industry.

  3. Mobile Advertising Measurement: Winning the Long Game

    Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute to the financial component of the app. The precise definition of "quality user" may vary depending on the purpose of your app, but generally...

  4. Google Censorship Ruling in Canada Has Worldwide Implications

    Also in May, European courts ruled in favor of a Spanish man who brought a case against Google due to search results that contained "embarrassing" financial information – the case that has become widely known as the "right to be forgotten.

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  6. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It wasn't a huge financial burden, and United likely though denying the fares could cause issues, such as lost future business. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of...

  7. Future of Search & Content Marketing: Expand Your Mindset

    In fact, some industries sway towards a more mobile audience by nature, like pharmacies, restaurants, and financial institutions. Google, Bing, and Yahoo aren’t going away, but they will become less important in the grand scheme of content marketing.