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Financial

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  1. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    The financial terms of the acquisition were not disclosed. This week, the announcement of a new acquisition hit the wire: search and content marketing agency Covario is to be acquired by media and digital communications company Dentsu Aegis Network...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Resources: One of the best things you can do to market your financial institute is to develop resources on finance that your consumers would seek out. Here are some solid reasons for you to consider creating content surrounding the financial industry.

  3. Mobile Advertising Measurement: Winning the Long Game

    Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute to the financial component of the app. The precise definition of "quality user" may vary depending on the purpose of your app, but generally...

  4. Google Censorship Ruling in Canada Has Worldwide Implications

    Also in May, European courts ruled in favor of a Spanish man who brought a case against Google due to search results that contained "embarrassing" financial information – the case that has become widely known as the "right to be forgotten.

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...