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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing.finance, etc. By being customer-centric, continuously optimizing and innovating, and creating an...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. It’s come to be expected these days that when you...

  3. Remarketing Lists for Search Ads: 4 Smart Strategies

    Finance (and many other markets) involve a lot of comparison shopping. RLSAs are really flexible. As a feature it opens up a lot of potential strategies. This article will look at some smart strategies evolving for different types of advertisers to...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.