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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    Finance -6.21 percent Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you're a dating site and you have links from the finance sector, it looks unnatural - Google has gotten much better at identifying topical relevancy and it's more about engagement on-page now, which means you need a targeted audience to...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Finance-related information is often dismissed as boring and dry and a pain to read. Resources: One of the best things you can do to market your financial institute is to develop resources on finance that your consumers would seek out.

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing.finance, etc. By being customer-centric, continuously optimizing and innovating, and creating an...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. It’s come to be expected these days that when you...

  6. Remarketing Lists for Search Ads: 4 Smart Strategies

    Finance (and many other markets) involve a lot of comparison shopping. RLSAs are really flexible. As a feature it opens up a lot of potential strategies. This article will look at some smart strategies evolving for different types of advertisers to...