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  1. Guidelines for Running a Successful Competitor Brand Name Campaign

    If someone is ready to buy and has already done their research, they are using a branded query to go make that final purchase. Don't use quality score as a metric to judge if it is successful or not. While some SEM account managers may frown on...

  2. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    While Klout was first to market with their influence rankings, marketers are finding that they need more in terms of analysis and data than a simple Klout score. Final Thoughts Today’s consumer is finding out about new products, styles, and trends...

  3. 5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence

    Building Your Analyses – Start from the End s often easier to plan and build your analysis if you first look at the final product – the recommendations. If your marketing solution provides lead scoring, you can use it to assign a single score to a...

  4. Percollate: Making Sense of Social Influence Scores [Review]

    But the real acid test for any piece of data, whether it’s a social media score or an analytics metric, isn’t whether or not it’s “good” or “bad”, but simply how useful it is. For example, you can filter out anyone below a certain Klout (or other...