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Final Score

  1. Guidelines for Running a Successful Competitor Brand Name Campaign

    If someone is ready to buy and has already done their research, they are using a branded query to go make that final purchase. Don't use quality score as a metric to judge if it is successful or not. While some SEM account managers may frown on...

  2. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    While Klout was first to market with their influence rankings, marketers are finding that they need more in terms of analysis and data than a simple Klout score. Final Thoughts Today’s consumer is finding out about new products, styles, and trends...