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  1. 7 Essential Skills for Managing PLA Campaigns

    As you might expect, the final score is pretty even, with the slightest edge going to SEO. product listing ad (PLA) channel, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or someone who is...

  2. Guidelines for Running a Successful Competitor Brand Name Campaign

    If someone is ready to buy and has already done their research, they are using a branded query to go make that final purchase. Don't use quality score as a metric to judge if it is successful or not. While some SEM account managers may frown on...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    While Klout was first to market with their influence rankings, marketers are finding that they need more in terms of analysis and data than a simple Klout score. Final Thoughts Today’s consumer is finding out about new products, styles, and trends...

  4. 5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence

    Building Your Analyses – Start from the End s often easier to plan and build your analysis if you first look at the final product – the recommendations. If your marketing solution provides lead scoring, you can use it to assign a single score to a...

  5. Percollate: Making Sense of Social Influence Scores [Review]

    But the real acid test for any piece of data, whether it’s a social media score or an analytics metric, isn’t whether or not it’s “good” or “bad”, but simply how useful it is. For example, you can filter out anyone below a certain Klout (or other...

  6. Google+ Bowling: Real Life Bowling Rethought for Real Life

    Bowling Signals, BowlRank ve hit the magical 300 score. Knocking down that final +1 Pin will permanently redirect you into some rare company atop Google’s rankings…of Google bowlers, that is. No need to keep score, Google Analytics will do that for...

  7. Lead Scoring: How B2B Search Marketers Can Lead the Process

    A new lead is assigned a total score based on these attributes. The rest are kept in the B2B marketing lead nurturing funnel, or disregarded if they don't meet a minimum score. The final piece of the puzzle is within web traffic reports.