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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution. A Final Note About Panda Recovery and Ad Tactics If users are showing low engagement, and yielding low dwell...

  2. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads...

  5. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    The developers over at Yandex accomplished this creation of computer vision technology, enabling users with a better image search product. Final Thoughts Reverse image search gives results not based on a word search but on a search of visual content.

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If I sell a non-essential product that people might wait until payday to purchase (a new jacket, maybe? If being present in the first stage wasn't important, then you want to know which keywords (and ads) were present as final-stage influencers.

  7. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. Final Thoughts Pulizzi is also the founder of The Content Marketing Institute, Content Marketing World and Chief Content...

  8. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Most often, when visitors "bounce" from your website it's because they're still researching products, or they aren't convinced your product is right for them. Product-Level Retargeting Then, use Facebook advertising to re-engage the product...