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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Customize the paid search report to each unique account by adding different metric groups or filters. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension. This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Google provides filters for web marketers to identify trends in specific keyword phrases in application. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing.

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Use advanced LinkedIn search filters to maintain its awareness of online marketing professionals of all disciplines within 10, 20, 50, 100, and 200 mile radius of aimClear's two offices. Conducting performance reviews two times a year is a best...

  5. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Document data contains the post data Facebook uses to rank results, while the inverted index is more typical of a traditional search index, in that it goes through each post to determine which hypothetical search filters match.

  6. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    The tool has great filters and offers an awesome visual representation of crawled and indexed pages. You can visit the sitelinks tab to demote a certain sitelink (one of the links under your company homepage shown on a search results page like in...