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  1. Using Analytical Analysis to Help Improve Conversions

    These analytical filters allow us to initially review two type of visitors, those who convert and those who don’t. If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives.

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    If you click the "Filters" button, you can choose "Mobile" instead. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. They fire up Chrome or Firefox on their desktop computer and...

  3. Pre-PPC Strategies For Launching a New Product

    You can target your ads to the very selects and qualities that you discovered through Graph Search, mixed and matched with the demographic filters of your choice. But in order to use PPC to ask and answer questions about what the market thinks of...

  4. 5 Fast Facts about the EU's Privacy Ruling on Google

    With its sophisticated algorithms and ad targeting filters, Google is a "controller" of information. On May 13, the European Court of Justice (ECJ), the highest court in Europe, ruled against Google in a landmark privacy case, asserting that EU...