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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Bing allows marketers to download the entire data set, which can then be filtered appropriately. In fact, Aberdeen's 2012 Marketing Lead Management research report found that, on average, prospects receive 10 marketing-driven touches throughout the...

  2. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Getting back into this mind-set, we filtered out all "bad" organic search traffic (0 percent uniques, to account for the bots and anything with "0" (zero) TOS (Time on Site), and then reviewed sales, during the course of our (short) engagement.

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    I know they filtered out for toys. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not...

  4. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    The new reality is that the firehose of content consumers receive is highly filtered and curated through the digital connections consumers trust whether they be friends and/or subject matter experts. We discover, consume, and share digital content...