As a case study, let's explore how the independent film "Reservation Road" can accomplish this. Offer dinner with the author of "Reservation Road," John Burnham Schwartz, as the grand prize. Now we'll discover how Focus Features can generate...
In today's Link Love column, "A Winning SEO Plan to Create Buzz, Traffic, Links," Justilien Gaspard presents the idea of a contest to generate traffic, buzz, and links, using the Reservation Road film as a case study.
I wanted to take a stab at the whole Reservation Road Challenge throw down. It's no wonder that all the sites that beat out the studio site for "Reservation Road" in the search results are social media-type sites.
Focus Features recently opened a new independent film, "Reservation Road. Reservation Road" will not be the featured film on the home page as time passes. When "Reservation Road" is no longer the featured film on the home page, some inbound links...
In today's Link Love column, "How Site Architecture Influences Link Building," Justilien Gaspard takes a look at the site architecture for the Web site for the "Reservation Road" film as a case study, and makes suggestions for improvement.
As some SEW readers know, our editors challenged us to implement a best practices marketing campaign for Reservation Road, a movie released October 19. For Reservation Road, however, we operated with our own sweat equity and worked quickly.
Reservation Road: A Study in how NOT to launch a movie on the 'netWe found the studio to be lacking a few basic "musts" for setting their film up for success in the online market. The Reservation Road ChallengeWe're using the opening of an...
Reservation Road: A Study in how NOT to launch a movie on the 'netWe found the studio to be lacking a few basic "musts" for setting their film up for success in the online market. Want a snapshot of the day's search marketing news?
We need to "get the word out" about Reservation Road, a new feature film from FocusFeatures.com and director Terry George starring Joaquin Phoenix and Mark Ruffalo. If you select the link for "Reservation Road," you're taken to a page with a note...
The Reservation Road ChallengeWe're using the opening of an independent film as a case study for best practices in search marketing. Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the...
There's a new film getting released this Friday, called Reservation Road. We wanted to join the fans who already are linking Reservation Road to their sites about Joaquin Phoenix and others in the film.
