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  1. SEO Diagnostics: Urgent & Preventive Care

    So when search engines start crawling the pages you want everything to line up, from the links in your navigation, to internal links, external backlinks, canonical tags, XML files, etc. Another thing you can do to help your crawl efficiency is to...

  2. Google Catalogs Design Tips: How to Best Showcase Your Products

    When you get ready to edit your real catalog, you can import the shape files. Blank pages will have to be removed from the print catalog file. Publishers can’t upload the same PDF file to Google Catalogs that they send to the printing press.

  3. Assembling Your Landing Page Optimization Dream Team, Part 2

    Ideally, you should be able to transfer files to and from the staging server yourself. This should include the names and locations of all files and content involved. They can be very particular about file naming conventions and HTML coding standards.