Download your data and make sure you've saved the file as an Excel .xlsx file type (not CSV for instance). Switching to either of these is as simple as changing the Chart Type in the Task Pane. If you haven't discovered it already, allow me to...
With Google being able to read CSS and find its way around JavasScripting and the inside of a .js file, these scripting techniques can flag a manual review. While this type of penalty requires a manual review and is harder for Google to find, the...
Gzip HTTP compression, which decreases file transfer size. Type in site:yourdomain.com in Google to see the results that come back to see how your website is doing. The SEO Diagnostics for the Skilled Search Mechanic panel at SES New York last week...
Releases written as a sales pitch with a strong call to action will often go directly to the circular file. If you’ve built relationships with reporters who are open to this type of release, then a more modern and feature-style release could help...
Block pages via Robots.txt file. These are aggregate feed pages you’d find on ecommerce product pages (both page level and category level); sites with city, state and ZIP code directory type pages (think hotel and travel sites); and event location...
Read Your Sites’ robots.txt File Be honest, when is the last time you checked your robots.txt file? Always the source of school-boy forehead-slapping, SEO mistakes; the robots.txt file is a site resource that no professional can claim territorial...
Just click the little camera in the Google image search bar and you can query an image link or a local file and it tells you all the places where your image has been found. How To Be Awesome With It: When you’re trying to find a type of content...
The file you attached when you apply for a job is only part of your resume. Many employers will type your name straight into Google and look at your LinkedIn, Facebook, that YouTube channel you set when a drunken student.
Provide embed code with keyword-rich anchor text so people don’t need to copy the image file. The type of data is a potential goldmine for real estate, local, rating and reviews, mapping, and urban exploring and social mobility businesses.
Many content management systems, including WordPress, make it easy to jump into your header file and quickly copy and paste your code right after the opening tag. Give your goal a name and choose the type.
This is often the first question asked by clients once they receive the final version of the infographic image file. The infographic: Obviously, you want to include the actual infographic image file – below the introductory paragraph – and you’ll...
You'd have to dig through your history file to find the URLs again. Recently I took an inventory of the many social media type services I've created an account for, and I discovered I couldn't find them all.
And an audio file would be a better result for someone wishing to learn how to tune a guitar. In my opinion, government time and money could be better used supporting this type of innovation at companies like Google – as opposed to pandering to the...
It can happen with surprising frequency, especially if a junior programmer starts messing with the footer.php file that contains the tracking code. However, when a search engine discovers this type of hacked content, it typically de-weights the...
The campaigns and Ad Groups are simply ways to organize the information, like a file folder system. Goals: This will determine the networks you target, the type of keywords, ad copy, and so much more.
What makes this site an authority is the fact that it ranks for just about everything related to raising chickens in your backyard, and it doesn't do this through keyword stuffing or clever file paths, it does it through the collective knowledge...
For those who received an unnatural link message, or a non-Penguin based penalty, once your work is done, you will need to file a reconsideration request. Clearly this type of situation is going to be a lot of work.
Recently, a client started receiving a series of notifications from Webmaster Tools about a big spike in crawl errors, including 403 errors and robots.txt file errors. I also believe that submitting multiple "internal link hub" type URLs for Google...
Ability to open a browser of their choice, go to a website and download an executable file that does whatever it is scripted to do as though you went there yourself. It is very UNLIKELY unless you are a certain type of site that many (or any) of...
Webmasters can also use existing verification methods including the HTML file, meta tag, or Google Analytics tag to prove ownership of a site. Two new Google Webmaster Tools features are now available to site owners: a structured data dashboard...
